Android finally getting traction in vertical and industrial markets?
Just when Windows 8 is looming ever larger as perhaps a credible competitor to iOS and the iPad, we’re finally starting to see some Android action in vertical market tablets and handhelds. It’s timid, exploratory action still, but nonetheless a sign that the industry may finally break out of the stunned disbelief as Apple was first selling millions and then tens of millions of iPads.
What has changed? Perhaps it’s the fact that it’s becoming increasingly harder to argue against Android as a serious platform now that Google’s OS dominates the smartphone market. Though it seems more fragmented than ever, Android is now on hundreds of millions of smartphones, and all of them are little mobile computers much more than phones. The fragmentation is certainly an issue as is the large variety of mobile hardware Android runs on, but it’s also a trend and sign of the time. Cisco recently published the results of a study which showed that 95% of the surveyed organizations allowed employee-owned devices, and more than a third provided full support for them. It’s called the “Bring Your Own Device” syndrome, and for Cicso it was enough to ditch its own Cius tablet hardware. What it all means is that people will want to use what they own, know and like, and in tablets and handhelds that’s iOS and Android.
There’s also been movement on the legal front. Oracle had been suing Google for patent infringement over some aspects of Android, and since Oracle is a tenacious, formidable opponent in whatever they tackle, this cast a large shadow over Android. Well, Google won, for now at least, when a jury decided Google had not infringed on Oracle’s patents.
So what are we seeing on the Android front?
Well, there’s DRS Tactical Systems that just announced two new rugged tablets with 7-inch capacitive touch displays. They look almost identical, but they are, in fact, two very different devices. One runs Android, one Windows, and DRS made sure the hardware was fully optimized for each OS, with different processors, different storage and different controls. That’s costly, and it shows that DRS sees Android as having just as much of a chance to be the platform of choice in mobile enterprise applications as does Windows.
There’s Juniper Systems which revealed that its unique 5.7-inch Mesa Rugged Notepad will soon be available in an Android version called the RAMPAGE 6, courtesy of a partnership with Pennsylvania-based SDG Systems. The Juniper Mesa is powered by the ubiquitous Marvell PXA320 processor. If the Android version uses this same chip, we’d finally have an answer to the question whether the PXA processors that have been driving Pocket PCs and numerous industrial handhelds for a decade can run Android (we asked Marvell several times, to no avail).
The folks at ADLINK in Taiwan have been offering their TIOT handheld computer in two versions since late 2011; the TIOT 2000 runs Android, the identical-looking TIOT 9000 Windows CE. Here, though, the Android model runs on a Qualcomm processor whereas the Windows CE model has a Marvell PXA310.
General Dynamics Itronix has been playing with Android for a couple of years now, demonstrating their Android-based GD300 wearable computer to military and other customers. Panasonic introduced their Toughpad to great fanfare at Dallas Cowboy Stadium in November of 2011, but though the rather impressive tablet seemed ready back then, it actually won’t start shipping until summer of 2012. Motorola Solutions also announced an Android tablet late in 2011, but I am not sure if the ET1 Enterprise Tablet is in customer hands yet.
Mobile computing industry veterans may recall that there was a similarly confusing era several technology lifetimes ago: back in the early 1990s the upstart PenPoint OS platform came on so strong that several major hardware companies, including IBM, shipped their tablets with PenPoint instead of Microsoft’s unconvincing pen computing overlay for Windows. Microsoft, of course, eventually won that battle, but Microsoft’s “win” also demoted tablets back into near irrelevance for another decade and a half. Will it be different this time around? No one knows. Microsoft dominates the desktop, as was the case back then. But unlike PenPoint which despite its hype was known only to a few, hundreds of millions are already familiar with Android.
The next six months will be interesting.